Apify brand guidelines

Apify equips anyone using the Apify platform to gather web data, automate tasks, and build their own solutions. An analogy to that in design is the grid, which equips designers with a system to create visuals.

Provide plenty of space around Apify assets. Make them big or small, but give them room to breathe. They shouldn’t feel cramped or cluttered. The Apify Logo manual  has more on this.

The Apify logo consists of Symbol and Wordmark. It has three variations - color, white, and black. You can download them as the SVGs below.

The current symbol is based on the grid, which provides flexibility in terms of creating various patterns that can be used as backgrounds or simple objects.

The symbol's colors follow the historical colors but are slightly updated to be bolder. The Blue Ribbon is used as the color for our primary CTAs across the touchpoints.

We can create the Apify symbol based on the grid, but many more elements can be echoed across multiple touchpoints.